Pantone Pantry
For Savannah College of Art and Design, I engaged Pantone and Marriott’s Tribute Portfolio hotel collection, for a tri-party activation, Pantone Pantry— a series of pop-up art installations—slated for Savannah’s Alida Hotel. I leveraged the event to commemorate SCAD’s creative legacy. Eight alumni alumni were featured along with the university’s founder and president, Paula Wallace, with special placement of her newly-released paperback edition of her memoir The Bee and The Acorn. SCAD branding appeared across multiple aspects of this high-visibility activation. The estimated potential audience is over 11MM, with 90K confirmed Instagram story views, and 2MM+ in confirmed reach.
This created the opportunity for me to personally gave the event’s 15 media guests—who represent Refinery29, Design Milk, Forbes, USA Today, LA Weekly, Whitehot, Glamour, The Zoe Report, Tribune Media, Fashionista, Olivia Palermo, VICE Garage, CR Fashion Book, ELLE, and Very Good Light— a tour through SCAD Museum of Art.
